Wednesday, July 11, 2007
LOS ANGELES —
At least two companies have pulled ads from the debut of BET's "Hot Ghetto Mess," a series that critics say puts black stereotypes on display but the channel calls "a blend of tough love and social commentary."
State Farm Insurance Cos. and Home Depot asked BET to drop their ads from the series debuting July 25, trade paper The Hollywood Reporter said Tuesday.
Viacom Corp.-owned BET confirmed that sponsors asked to be removed from the show but declined to specify the companies involved.
Other advertisers remain in place and there are no plans to change the series at this point, the channel said Tuesday.
"Hot Ghetto Mess," also called "HGM," combines viewer-submitted home videos and BET-produced man-on-the-street interviews that the channel said in a release are intended to challenge and inspire "viewers to improve themselves and their communities."
"Is my goal to discuss these issues in a format and context that makes people who don't watch the channel comfortable or do it in a way that engages the 18- to 34-year-old viewer and makes them really think about these things?" Reginald Hudlin, BET entertainment president, told the Hollywood Reporter.
The six-episode series is hosted by comedian Charlie Murphy ("Chappelle's Show"). It's based on a Web site that features photos of men and women, mostly black, with extreme hairstyles and clothing typically linked to hip-hop fashion.
Hotghettomess.com was created by Jam Donaldson, 34, a black lawyer who's also an executive producer on the BET show, the Hollywood Reporter said. On the site, Donaldson calls for a "new era of self-examination."
On TV, "Hot Ghetto Mess" includes people of all ethnicities, a network spokeswoman said.
But the show and the web site have drawn accusations of being demeaning to blacks from critics including What About Our Daughters, a blog and audio podcast that focuses on how black women are depicted in popular culture.
The blog called for advertisers featured on a BET Web page promoting "Hot Ghetto Mess" to withdraw support of BET and its properties, and said it would complain to companies that sponsor the series.
"This is just a latest in a prolonged and consistent pattern of BET profiting off of promoting images that malign and degrade African Americans," a posting on What About Our Daughters said of "Hot Ghetto Mess."
Hot Ghetto Mess: About The Show
By Erin T. Jenkins, BET.com Staff Writer
HOT GHETTO MESS premieres, Wednesday July 25 at 10:30 p.m. (ET/PT).
"Hot Ghetto Mess" is an entertaining, tongue-in-cheek examination of the good, the bad and the ugly of Black popular culture.
Utilizing comedy, man-on-the-street interviews, video clips, pictures and music, "Hot Ghetto Mess" aims to shine a spotlight on prevalent images in pop culture and examine what role they play in American lifestyle. "Hot Ghetto Mess" goes where most shows fear to tread.
As host Charlie Murphy guides viewers through shaking booties, thug life, baby-mama drama and pimped-out high schoolers, "Hot Ghetto Mess" will explore what these images really mean to all of us.
Cutting edge, original, relevant and irreverent, "Hot Ghetto Mess" is like the traffic accident you can't look away from. Viewers will laugh. They'll cry. They'll think. They'll learn, and hopefully they'll recognize they've GOT to do better."
This is from the Hot Ghetto Mess Board for July 12, 2007. PLEASE PARTICIPATE IF YOU CAN!
This is an invite to all Hot Ghetto Mess Board Members
We're going to dissect BET and it's cultural significance this Thursday at 9pm (eastern). We would like to hear from folks who suppport BET's product as well as those who feel that the station serves fine minstrel cuisine. Give us a call, live with your thoughts at 646-915-9620, IM/email (via afronerdradio@yahoo.com) or the chatroom feature at afronerdradio dot com. We're pulling no punches, so be there and be square.
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Editor's Note: Do I need to say anything why this program is WRONG? Freshly intoxicated on the delusion drug known as Hip Hop, most black youth have no idea of what it really means to have freedom. They have no idea that their tacky crayola colored hair is an offense to those who lost their life in the battle for civil rights. These young women don't even wash their vaginal areas, or pay their bills, but they spread their legs to young thugs who don't care that they aren't clean, and they make children who can't read or write. These children grow up greedy and looking for love. What a formula. So desperate for attention, these children male and female will do anything for attention. From the homosexually charged practice of drooping pants with your butt cheeks barely covered in Dollar Store underwear to the practice of wearing sewn in peacock colored hair like substance, black youth are so lost it ain't even funny. This hot ghetto mess features the antics of gigantic black people who are two minutes away from diabetes and heart disease yet they cover their bodies in clothing fit for the circus and why? Just for the attention. This is a show that the ailing BET Network doesn't need to put on the air. Don't encourage ignorance among a people who will do nothing to become educated business people and contributors to society, we instead need to just get black folks to pick up the paper in their yards and to get them to stop shooting one another.